KorCom Porter Novelli releases “Green Reputation Index” survey results

​KorCom Porter Novelli releases “Green Reputation Index” survey results

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- KorCom Porter Novelli Institute of Communication Strategies and Colorado State University develop green management evaluation index
- Survey covers a total of 66 domestic companies in 16 industries categorized by KORCHAM

(December 12, 2012) PR consulting company, KorCom Porter Novelli (CEO Chris Yim) developed the Green Reputation Index (GRI) which measures a company’s green management activity and released the results of the GRI survey with Chosun Biz on December 12 at the Plaza Hotel Diamond Hall in Seoul, Korea.

The GRI was developed with the cooperation of Colorado State University professor Kim Jang Yul to promote timely proactive green management by domestic companies and to evaluate internal and external stakeholders’ awareness of domestic companies’ overall green management.

What differentiates the GRI from standard environmental indexes is that it was composed to reflect an array of interrelated activities that are required to secure green reputation, and unlike similar surveys that are more focused on deducing financial performance, the GRI utilizes non-financial performances to evaluate social reputation which also makes it possible to measure the relationship level with key stakeholders. In particular, the GRI is expected to conjure an effective way of securing a positive reputation through the evaluation of a company’s internal and external communications.

The GRI is composed of four dimensions: management philosophy, management system, management performance, and communications; as well as 44 other sub factors. The survey was conducted to select the top of each industry. The 2012 survey was conducted by evaluating 100 professionals, 1,000 members of the general public, and press releases (50%/30%/20% respectively), and covered a total of 66 domestic companies in 16 different industries, as classified by KORCHAM.

According to the survey, Yuhan Kimberly, Korean Airlines, Lotte Department Store, E-Mart, Hyundai Motors, POSCO, GS Caltex, and Samsung Electronics had the highest GRI in their respective industries.

Kim Jang Yul, professor at the Colorado State University, stated, “The Green Reputation Index was developed to evaluate internal and external stakeholders’ awareness of domestic companies’ green management.” Kim added, “Because it is the first time the evaluation was initiated, there could be sections that may need to be supplemented,” adding, “If the recent evaluation shows that there are sections that need to be changed, we will go through research and verification stages to continuously improve the system."

Meanwhile, Kim Sang Hyup, the Presidential Secretary for Green Growth, along with several officials from the Ministry of Environment, the Ministry of Land Transportation and Maritime Affairs, and the Ministry of Knowledge Economy, will be attending the releasing of the survey results, where the companies with the highest GRI in each respective industry will be awarded. The releasing of the results will be done jointly with Chosun Biz.


[Reference]

Green Reputation Index Award Winning Companies
 

Green Reputation Index Top Ranking Companies by Industry
 

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