WHO WE ARE
ABOUT US
Found in 1995, KorCom Porter Novelli is the Korean partner of Porter Novelli, a part Omnicom Goup, one of the largest advertising and marketing holding company in the world.
The strength of KorCom Porter Novelli lies in complete communication services based on global network which is spread across total 60 countries and 90 regions.
KorCom Porter Novelli’s Institute of Communication Strategy was found in 2002, and is the institute to be established in Asian PR industry. The Institute provides professional PR consulting services such as Issues & Crisis Management, Reputation Management, PI, Research Studies and Media Evaluation based on scientific research.
KorCom Porter Novelli’s Institute of Communication Strategy has played leading role in creating indexes for various measurements in Crisis & Issues management, Reputation Management, PI, and more. In July 2014, the institute achieved official approval of Ministry of Science, ICT and Future Planning, an affiliation of Korea Industrial Technology Association.
In response to the rapidly changing communication environment, KorCom Porter Novelli provides innovative contents marketing services through strategic utilization of Triple Media Consulting.
The strength of KorCom Porter Novelli lies in complete communication services based on global network which is spread across total 60 countries and 90 regions.
KorCom Porter Novelli’s Institute of Communication Strategy was found in 2002, and is the institute to be established in Asian PR industry. The Institute provides professional PR consulting services such as Issues & Crisis Management, Reputation Management, PI, Research Studies and Media Evaluation based on scientific research.
KorCom Porter Novelli’s Institute of Communication Strategy has played leading role in creating indexes for various measurements in Crisis & Issues management, Reputation Management, PI, and more. In July 2014, the institute achieved official approval of Ministry of Science, ICT and Future Planning, an affiliation of Korea Industrial Technology Association.
In response to the rapidly changing communication environment, KorCom Porter Novelli provides innovative contents marketing services through strategic utilization of Triple Media Consulting.
LEADERSHIP
Kyle Kim
CEO
Kyle Kim, chief executive officer of KorCom Porter Novelli, refrains from relying on uncertainties within the PR consulting field. He strives to develop and provide realistic and feasible solutions based on careful consideration of any given situation.
He strongly believes successful communication between individuals and between organizations will surely result in a better life for everyone. Thus, he feels confident that consulting services we provide are making a very positive contribution to the world.
He is deeply interested in proactively responding to rapidly transforming environments and delivering the most efficient solutions to clients through integrated communication.
Kim has provided outstanding consulting services to clients such as Cheong Wa Dae, Korea Tourism Organization, Ministry of Food and Drug Safety, LG Electronics, SK Group, GM Korea and L’Oreal Korea, especially in the areas of organizational issue and crisis management, reputation management, president identity and evaluation of PR impact.
He strongly believes successful communication between individuals and between organizations will surely result in a better life for everyone. Thus, he feels confident that consulting services we provide are making a very positive contribution to the world.
He is deeply interested in proactively responding to rapidly transforming environments and delivering the most efficient solutions to clients through integrated communication.
Kim has provided outstanding consulting services to clients such as Cheong Wa Dae, Korea Tourism Organization, Ministry of Food and Drug Safety, LG Electronics, SK Group, GM Korea and L’Oreal Korea, especially in the areas of organizational issue and crisis management, reputation management, president identity and evaluation of PR impact.
ORGANIZATION
APPROACH
As era of Internet of Everything (IoE) arrives after the period of Internet of Things (IoT), there is a drastic shift in communication methods in respect to the changing environment. Consumers have become the key in development of a corporate brand values and reputation. As a result, the need for a company’s successful communication strategies which can draw consumer’s voluntary empathy and actions is growing in significance than ever.
INFLUENCE
KorCom Porter Novelli provides services founded up on excellent understanding of the consumer needs. Going beyond giving an immediate solution to a problem based on scientific approach, KorCom Porter Novelli ponders in search of the best insight and solution that can influence consumers’ opinion and trust, and even their actions.